Nokia, the mobile market leader up until the 2014s, which sold its handset activities in 2014 to Microsoft post facing stiff competition from the iOS and Android Platforms to allow itself to focus on mobile network equipment, is back to take us on a trip down the memory lane.
The company has launched its ‘game changer’ model once again, after 17 years. Its first look was made open at the Mobile World Congress in Barcelona on Sunday. The Nokia 3310, which was known to be the most durable and the unbreakable phone by the 2000s youth, is back into the market with a makeover. The phone that originally sold 126 million handsets, since it was first introduced back in September, 2000 will now be sold by the Finish Company HMD Global. The relaunched 3310 is produced by new mobile firm HMD Global, which licensed the Nokia brand last year. HMD is filled with key ex-Nokia people.
The company has given the phone a candy like makeover to the old-school model and has added a few new features to it to make it somewhat compatible to today’s needs.
Body-The body is a lot sleeker and fairly wide. The buttons that were initially positioned in a line, are now placed less linearly through the body, but is still simple. As opposed to the dull grey and blue version, the new version has got a colour upgrade. It has 4 variants. Red or yellow with a glossy finish. And black or grey with a matte finish. It still has the same plastic body, but with a removable back cover for easy access to the battery.
Display- The new version, a 2.4 inch display that spreads through the upper half of the body and curves away at the top, has a colour screen. Larger as compared to the original version, which had a 1.5 inch monochrome display. It has also been given a polarizing layer to add visibility in the sunlight.
Battery- Nokia has its battery game on strong as ever. With a 1200mAh battery, the phone supports a 22 hour talk time. Plus, adding diligently to its features, is the 31 day long standby time. Just load it and forget it. You could go away with it for almost a month and not worry about carrying the charger along.
Camera- This definitely never made to the list of features of any phone back in the 2000s. Giving a new touch to the vintage version, this phone comes with a 2 megapixel rear camera accompanied by an LED flash. The picture quality cannot be said to be exceptional, but it’s a great add on feature to the phone.
Headphone Jack- Not found in the original version, the company has added a 3.5mm headphone jack to the model for the FM radio as well as the MP3 player that it now supports.
Micro-USB port- The new Nokia 3310 comes with a Micro-USB charging port, replacing the pin charger that was present on the original model.
Connectivity- When I said “somewhat compatible to today’s needs” it meant, there’s Bluetooth to connect to a headset or your car, which wasn’t available back in those days. Also there’s Micro-USB for charging, with an internal 16MB storage with support for expandable storage via micro SD card (up to 32GB). Although the phone is 2G all the way, just meant for talking and texting.
Snake- The snake game is still here, and has been upgraded by Gameloft with colours and better animation. Well, that makes it lack the retro feel, the throwback moment that could have been had with the basic classic version of it, would be lacking in this version.
The nostalgia attached to the phone is sure to make it appealing to every customer who has once used it back in the days. They have hit the right strings with this marketing strategy, a win-win situation for Nokia. And as said by the Chief executive Arto Nummela: ‘It’s almost like a digital detox or a holiday phone.”
Wood said: “There is a segment of the population that just wants a basic phone. From the stereotype of builder that just wants to call and text and if it gets broken it doesn’t matter, to the festival phone and the backup phone.”